01
Reservations and Availability
Management of slots, sessions, groups, or resources linked to contacts and other CRM records.
INTERNAL APPLICATIONS · HUBSPOT
Builds custom internal tools
We design tools for reservations, appointments, groups, classes, and other operational processes that require a specific interface and must remain connected to HubSpot data.
- Apps
- UI Extensions
- CRM
- Internal Processes
- Automation
Internal ApplicationsSpecific processes linked to the CRM
01ReservationsQuotas and Sessions
02QuotesAvailability and Resources
03GroupsAttendees and Capacity
04ClassesRegistration and Follow-up
05PanelsOperations Management
06ApplicationsInternal Flows
Configuration and scope tailored to each company's portal and process.
IN PLAIN LANGUAGE
What do we mean by an internal app connected to HubSpot?
It is a tool designed to address a specific process and integrate HubSpot into your data and automation ecosystem. Depending on the use case, it can reside within the CRM via interface extensions or combine an external experience with APIs, private applications, and other components of the Developer Platform.
What it may include
UI ExtensionsApp CardsApp PagesPrivate AppsAPIsWorkflowsCRM dataServerless
The final scope depends on the HubSpot edition, the existing configuration, and the systems involved.
WHAT WE DO
Small tools for very specific processes
We don't try to turn every process into a major product. We design the interface and logic needed for the team to complete a specific task without leaving the data ecosystem.
02
Appointments and Schedules
Availability and booking features for processes that require more control than a generic calendar.
03
Classes and Courses
Registrations, attendees, capacity, statuses, and tracking linked to the CRM.
04
Operational Panels
Internal interfaces for checking context and performing actions without having to switch between multiple tools.
05
Internal Requests
Workflows for check-ins, reviews, approvals, or other tasks that require traceability within the process.
06
Specific experiences
Features designed around a real-world scenario where the standard process does not provide the appropriate interface.
WHEN IT MAKES SENSE
When Does It Make Sense to Build an In-House Application?
This warning usually appears when the process requires spreadsheets, makeshift forms, or additional software just to complete a task related to the CRM.
01
The process takes place outside of HubSpot
The information ends up in spreadsheets or standalone tools because there is no suitable interface.
02
The app requires too many clicks
The task exists in the CRM, but the standard user experience requires navigating through several objects or screens.
03
You need a very specific logic
Capabilities, states, rules, or validations do not fit well within standard components.
04
The data must remain in HubSpot
You don't want to add another database or standalone system to handle an operational process.
FREQUENTLY ASKED QUESTIONS
What You Should Know Before You Start
Does the app have to be hosted within HubSpot?
Not necessarily. Depending on the situation, you can use UI Extensions within HubSpot or integrate an external interface using APIs and proper authentication.
Can you create a private app for a single company?
Yes. The distribution and authentication approach depends on the scope and on whether the solution will be used on one or more portals.
Can applications use data from the CRM?
Yes, within the platform's permissions, scopes, and capabilities defined for the application.
Can they be connected to workflows?
In many cases, yes. The design can integrate the interface with HubSpot automations and, where appropriate, custom actions or integrations.
How do you decide whether you need an app or if configuring HubSpot is enough?
First, we review the process and native capabilities. We only consider development when there is a clear functional need that cannot be addressed in a maintainable way through configuration.
NEXT STEP
What internal issue do you need to resolve?
Tell us what the team is doing today, what data it needs, and where the friction is occurring.
ExamplesReservations · Appointments · Groups · Classes · Panels
TechnologyCRM · UI Extensions · Apps · APIs · Workflows
Tell us what you need
By submitting this form, you agree to our privacy policy.